HOW DO BRUSSELS SPROUTS TASTE TO BABIES?
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Ella’s Kitchen masterminds a new gastronomic experience to let adults
taste the same intense flavours babies taste when they try new
foods –
The world’s first ‘baby taste’ menu marks the biggest revolution in the British culinary scene since Heston introduced
molecular gastronomy. The Big Tastes Menu, created by baby and toddler food experts
Ella’s Kitchen, is designed to let adults experience the big flavours tiny tots taste when they try new foods.
Based on academic research revealing that babies have three times as many taste buds as adults, and even additional
taste buds in their cheeks, the Big Tastes Menu includes ‘taste-amplified’ Brussels Sprouts and super-strength strawberries.
The
Ella’s Kitchen Big Tastes Menu includes foods recreated as babies might
taste them, with a flavour intensity of
up to ten times what a seasoned adult palate would normally
experience. The big taste sensations make sweet foods even sweeter but
exaggerate the bitterness of other foods, such as Brussels Sprouts,
helping to explain babies’ extreme reactions of delight
or dislike of new foods.
The
research shows that there are major physiological differences between
the way babies and adults experience food.
Whilst babies are born with around 30,000 taste buds in a tiny mouth,
many of these are lost with age and the average adult has only 10,000
taste buds which are largely restricted to their tongue.
Chris Lukehurst, Taste Psychologist, comments:
“Babies
experience a significantly higher volume of taste than the average
adult. Evolution has also prompted them to develop an innate preference
towards sweet flavours
and avoidance of any bitter tastes, helping to explain why babies
accept or reject certain new foods. We have worked with Ella’s Kitchen
to create the Big Tastes Menu to demonstrate to adults the same intense
flavours babies experience when they first try
foods, including the deliciousness of Ella’s Kitchen’s foods which are
developed with babies’ taste buds in mind.”
Paul Lindley, Ella’s Dad and founder of Ella’s Kitchen, comments: “By
creating the Ella’s Kitchen Big Tastes Menu, we are trying to help
parents understand what babies really taste and explain why they have
such strong reactions to new foods. We are passionate about making
sense of tiny tots’ taste buds so that we create the
best quality food, just right for tiny taste buds, encouraging little
ones to enjoy eating healthy foods from a very young age. Believe me,
the taste of a strawberry multiplied by ten, just like a baby
experiences, is amazing.“
The
menu was developed by specialist chefs at Molecular Bubble to allow
adults to experience the combination of big tastes in Ella’s Kitchen
baby food in the same way their little ones do. Whilst different
techniques were used to create the big tastes featured in the menu,
Ella’s Kitchen goes to great lengths to ensure all of their products
taste as good as homemade using only top quality organic
ingredients with real herbs and spices, such as coconut and ginger, and
no added water or refined sugar.
Ella’s
Kitchen’s vision is to help babies and toddlers eat healthier food and
develop healthy eating habits that last a lifetime. Set up six years
ago
by Ella’s Dad Paul Lindley, the company prioritises health and
nutritional value, but never at the expense of taste or convenience.
Ella’s Kitchen strive to be Good in every sense, offering healthy,
handy and fun food that doesn’t cost the earth.
Since
2009 Ella’s Kitchen has ranked in the top 25 fastest growing companies
in the Sunday Times Fast Track 100 and secured a variety of consumer,
trade
and business accolades including Best Food and Drink Brand in the 2010
Grocer Gold Awards, International Business of the Year at the Fast
Growth Business Awards 2011 and Best Organic Baby Food at the 2011 Prima
Baby Awards. Ella’s Kitchen has a 13.8% share
of the UK baby food market and their products are now present in 30% of
UK households with children under three.
The
brand launched in Scandinavia and the US in 2009 and opened their
second office in New Jersey, USA in 2011. International expansion is
continuing
with the Australia launch in March 2012 and now every second of every
day someone around the world is eating an Ella’s product.
Visit
www.ellaskitchen.co.uk or
www.facebook.com/ellaskitchen for more information.
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